Flagship product · Custom White Label
A betting brand that is entirely yours
We build your casino and sportsbook around your brand, your market and the way you work — then host it, run it and keep improving it. You focus on players and growth.
What is a custom white label?
All of the platform. None of the build.
A white label puts a complete, proven iGaming platform under your own brand. Instead of spending a year and a large budget on development, you start from technology that already runs live brands — and we tailor it to you.
“Custom” is the important word. Every brand we launch gets its own design, product mix, payment setup, promotions and back-office roles. Two of our white labels never look or behave the same.
Built around you
What we customise
Design
A layout and visual identity created for your brand — not a template with your logo on top.
Product mix
Casino, live casino, sportsbook, racing and quick games — switch on exactly what your market needs.
Domains & markets
Your domains, your languages, your currency display and the regions you want to serve.
Payments
Crypto and local methods, agent-assisted top-ups and withdrawal rules set by you.
Promotions
Welcome offers, cashback, VIP levels and gift links tuned to your audience.
Distribution
Sell direct, through affiliates, or through your own master-agent and agent network.
Everything included
One package, no hidden modules
Every white label comes with the full stack an operator needs to run day to day.
- Branded responsive site and installable web app
- 21,000+ casino games from 150+ studios
- Pre-match and live sportsbook
- Horse racing with industry-standard settlement
- Player accounts, wallet and full transaction ledger
- Crypto and local payment methods
- Bonus engine, cashback and VIP levels
- Master-agent, agent and cashier network
- Back office with roles and audit log
- Risk management and margin control
- 20 languages with right-to-left support
- Hosting, security, monitoring and backups
- Push notifications and Telegram bots
- Ongoing updates and support on Telegram
Operated by us
You run the business. We run the platform.
Hosting
Managed servers behind a protected global edge.
Monitoring
Every service watched around the clock, with automatic recovery.
Releases
New features shipped continuously, verified before they go live.
Support
A direct line to the team that builds your platform.
Launch plan
Four steps to your own brand
- 01
Brief
Tell us your market, products, payment methods and how you plan to acquire players.
- 02
Design
We design your brand experience and configure products, promotions and roles.
- 03
Integrate & test
Games, sportsbook, wallet and payments are connected and tested end to end.
- 04
Go live
Your domains switch on and we stay with you — monitoring, tuning and improving.
FAQ
White label questions
How long does a launch take?
It depends on how much we customise. We agree a timeline in the first conversation, and because the platform already runs live brands, most of the work is design and configuration rather than development.
Can I start with casino only and add sports later?
Yes. Products share one wallet and one back office, so adding the sportsbook or racing later is a configuration step.
Who owns the players and the brand?
You do. The brand, domains and player relationships are yours; we provide and operate the technology.
Can I run more than one brand?
Yes. Several brands can run from one back office, each with its own design, domains and settings.
Do you help with licensing?
We guide you through the options and prepare the technical documentation. Licences themselves are issued by regulators.
Let’s design your brand
Send us a message on Telegram with your market and goals. We will come back with a proposal shaped around your business.